Retail Sales Associate
Industry: Retail
A Retail Sales Associate is responsible for delivering exceptional in-store experiences and assisting customers in finding the right products. This role involves providing outstanding service, maintaining store standards, and contributing to sales growth as part of a dynamic team.
Moderate to High
Reskilling Potential
The reskilling potential is moderate to high as tasks such as transaction processing and inventory management are highly automatable, while tasks involving personal interactions and team collaboration are less likely to be automated.
Moderate to High
Upskilling Potential
The upskilling potential is moderate to high as AI can enhance tasks such as personalized customer interactions, inventory control, and feedback collection, while providing support for training and best practices.
Guild Transform's job and task analysis is intended for illustrative purposes only, and you should not rely on any outputs for your decision making processes. Guild hereby disclaims any and all warranties, express or implied, and any and all liability, arising out of or in connection with Guild Transform’s analysis.
Top skilling recommendations
Essential Skills Certificate: Goal Setting, Time Management & Communication
Durable Skills
By completing the Essential Skills Certificate, Retail Sales Associates can enhance customer service, efficiently manage inventory, and improve communication for better team collaboration and customer satisfaction.
Applying AI in Customer Service Certificate
AI in Practice
By completing the Applying AI in Customer Service Certificate, Retail Sales Associates can automate transaction processing, enhance personalized recommendations, and efficiently manage customer feedback and complaints.
Reskill to New Skilled Role
Reskill
Reskilling recommendations depend on your company's unique needs. Partner with Guild to pinpoint the right talent paths and destination roles for your employees.
Task Analysis
| Descriptions | Percent Time | AI Automation Score | AI Augmentation Score |
|---|---|---|---|
| Greet customers warmly, offer assistance with products and services, and ensure a positive shopping experience. Build strong relationships by understanding customer needs and making personalized product recommendations. | 20% | Very Low to Low | Moderate |
| Accurately process transactions at the point of sale, including handling cash, scanning items, and processing payments. Meet or exceed individual sales goals by promoting loyalty programs and other services. | 20% | Very High | Moderate |
| Assist with maintaining store presentation standards, including restocking products, organizing displays, and ensuring accurate pricing and signage. Participate in visual merchandising activities such as setting up window displays and promotional setups. | 15% | High | Moderate |
| Support inventory management by accurately handling merchandise, participating in stock counts, and assisting with inventory control. Contribute to daily operational tasks such as cash balancing and supply replenishment. | 15% | High to Very High | Low |
| Stay informed about store products, services, and promotions. Use your expertise to answer customer questions and suggest additional items to enhance their shopping experience. | 10% | Moderate | High |
| Work closely with team members to ensure the smooth operation of the store. Support new hire training by sharing best practices and helping colleagues understand store procedures. | 10% | Low | High |
| Engage in customer feedback collection to improve service quality and customer satisfaction. | 5% | Moderate | Moderate to High |
| Handle customer complaints and returns in a professional and efficient manner. | 5% | Moderate | High |
How did we calculate these insights?
Guild trained Guild Transform to understand the jobs of the world, built through understanding the tasks that people complete in their work. With this context, Transform can then understand the impact of AI on those tasks, including:
- The level of automation - will AI be able to handle this task on its own
- The level of augmentation - will AI help a human do this task more efficiently
Transform reviews these insights and can quantify future skilling needs for roles. When a role will experience substantial automation, this is a great opportunity to reskill individuals in specific jobs into other occupations inside the company. When a role will experience substantial augmentation, it's critical for business leaders to offer AI upskilling opportunities so their employees can harness the power of this technology and apply it to their day-to-day responsibilities.